These days, for many institutions there is a distinct lack of trust.

PricewaterhouseCooper are launching a new initiative - a new crowdsourcing challenge for students that focuses on the key steps that businesses can take to build trust in society. You will be able to discover and explore ideas on how businesses can build trust and what it would take for trust to flourish to help shape a new relationship between business and society. As such the project will revolve around the question

What can businesses tangibly do to build trust in society?

There will be prizes available for 60 students, including for those that submit the best ideas and for those who contribute to building ideas. Students with the top 10 ideas will be invited to pitch their ideas to a panel made up of PwC Board members, Partners and staff, with the winner receiving an exclusive work shadowing opportunity and £1,000.

As well as these prizes, participating in the challenge provides an excellent opportunity for you to develop your communication and business skills, including team building and innovation. The Challenge is open to everyone, and you can register using PwC's registration form. There are a limited number of spaces and participation will be based on a first come, first served basis. 

The challenge closes on Friday 27th February, so register now!